Ophidiophobia Wine
I created a pair of wine labels for a white and red wine that were based off of a chosen phobia, Ophidiophobia, the fear of snakes. I created the Ouroboros logo from an analog typeface by transforming the letter ‘O’. Through the deliberate choice to run with a classic wine label look, through colors, typography, plus a traditional layout; I effectively connected the idea that eternity, infinity, and endless reincarnation, with a feeling and conceptual language that is timeless.