South University Marketing

Graphic Design Internship at Studio Enterprise

Classes Start Soon Postcard Design

This postcard serves as a reminder to continuing students that the next class session is starting soon, this heads-up gives students a chance to sign up for their next classes on time. This postcard was designed with a modular system, which makes moving elements, and swapping imagery as well as coloring, which is easier to do when making adjustments to the postcards. This way the marketing team can subtly adjust the postcard for upcoming sessions, that way each card can be easily refreshed while maintaining recognizable branding.

High School Sticker Handout

I redesigned the layout, information hierarchy, and the step-by-step outline of the sticker sheet handouts. I introduced a set of brand-new sticker designs. These sheets are handed out at high schools during college recruiting events and serve as an interactive way to get potential students of South University to engage with the application process. The stickers provided with the sheet are a fun way for high schoolers to interact, and it allows the information to be on a sheet of paper that is more difficult to lose than a traditional business card.

The “Generic” Advertisement Banners

The goal of this new campaign was to advertise South University’s online degree tracks with the slogan “Education that fits your life.” The team and I wanted to create this campaign with a feeling that the school is relatable to prospective students, that way they feel more comfortable interacting with it. We generated two sets of online advertisments banners so that the system was robust and able to be used in a variety of places.

You can view the entire body of work in this slide deck.